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                        <h2 class="content-title">faculty@saviance.com</h2>
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  <h3>Profile</h3>

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  <dt class="profile-profile_name">Name</dt>
<dd class="profile-profile_name">Demo Faculty</dd>
<dt class="profile-profile_mobile_no">Mobile Number</dt>
<dd class="profile-profile_mobile_no">9818099105</dd>
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				<a class="active" title="View user profile." href="#">faculty@saviance.com</a> &mdash; <span class="date">Fri, 02/04/2011 - 16:31</span>				</p>
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    <div class="field field-type-text field-field-fac-is-staff">
      <div class="field-label">Is Staff:&nbsp;</div>
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            <div class="field-item odd">
                    No        </div>
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<div class="field field-type-number-integer field-field-extention">
      <div class="field-label">Extention:&nbsp;</div>
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                    123        </div>
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<div class="field field-type-text field-field-education">
      <div class="field-label">Education:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    BE, MBA, PhD         </div>
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<div class="field field-type-text field-field-residence-contact">
      <div class="field-label">Residence Contact:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    26341263        </div>
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<div class="field field-type-text field-field-fac-about-me">
      <div class="field-label">About Me:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    Professor of Marketing, Sales and Strategic Management in Faculty of Management Studies. He received his schooling at Mayo College, Ajmer where he graduated at the top of his class and went on to receive his baccalaureate degree, with Honours in History and Political Science, from St. Stephen's College, Delhi. He obtained his Master's degree in Business Administration, with distinction, from the University of Delhi and his terminal doctoral degree (Ph.D.), within a record three and a half year time frame, from the University of South Carolina at Columbia (USA). He is also a distinguished honours graduate of the elite Lal Bahadur Shastri National Academy of Administration in Mussoorie, India.         </div>
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<div class="field field-type-text field-field-fac-interests">
      <div class="field-label">Areas of Interest/Specialisation:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    International Financial Management, Financial Management, Management of Financial Services, Management Accounting.         </div>
        </div>
</div>
<div class="field field-type-text field-field-fac-books-papers">
      <div class="field-label">Books/Working Papers:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    1. Marketing of Services: Strategies for Success by Global Business Press, New Delhi, 1993, won DMA Escorts Book of the Year Award 1993. 2. The second book is titled Managing a Service Business Successfully, Global Business Press, New Delhi, 1997. 3. The third book is named Brand Management: Text and Cases, Excel Books, 2006 (second edition). 4. Business Studies, National Council of Education Research and Training (NCERT), 2003. 5. Services Marketing: Text and Cases being published by Pearson Education.         </div>
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<div class="field field-type-text field-field-fac-research-projects">
      <div class="field-label">Research Papers/Projects:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    1. "Job Satisfaction", chapter in Saiyadain, Mirza (Ed), Organizational Behaviour, McGraw-Hill, New Delhi, 2002 2. "Role Dynamics among Industrial Entrepreneurs", Journal of Business Management, Vol.2, No. 1, 2001.         </div>
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</div>
<div class="field field-type-text field-field-fac-papers-presented">
      <div class="field-label">Papers Presented:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    1. "Environment Change, Management Concern and Customer Orientation', Business Analyst, Jan 1997. 2. 'Advertising Objectives and Strategy Re-visited', Marketology, July- Sept 1989. 3. 'The Human Face of Service Quality', Productivity, April-June 2000, pp. 121-130. 4. 'Values and Consumer Behaviour: An Exploratory Study of Young Consumers'*, Business Analyst, July-December 1999, pp. 33-46. 5. 'Market Orientation and Business Performance', Paradigm, January-June 2000, pp. 12-28. 6. 'Service Failure and Recovery in Select Industries', Journal of Management Research, Jan 2001. 7. 'Customer Expectation and Service Quality Dimensions Consistencency: A Study of Select Industries'*, Journal of Management Research, April 2002. 8. 'Sales Promotion Types and Customer Sensitivity, Paradigm, July-Dec, 2001, pp. 12-20. 9. Customer Outrage and Delight' ,Journal of Services Research , April- Sept, 2003, pp.119-34. 10. 'Green Consumer : The Status and Implications', Apeejay Business Review, Jan- June, 2003, pp. 30-50. 11. Cause Marketing: Application of Attitude Consistency Model'*, LBS, Journal of Management and Research, June 2003, pp. 49-62. 12. ' Relative Importance of Service Quality Dimensions: A Multi-sectoral Study*, Journal of Services Research, April-Sept 2004, pp. 59-82. 13. ' Branding : Going beyond the Productness', to be published in an edited book. 14. Corporate Conscious and Conscience: A study of Mission and Vision' LBS Journal of Management and Research, June 2004. 15. 'Service Wave and Marketing' published in an edited book Management Mosaic by S.K. Tuteja, New Delhi, Excel Books, 2005. 16. 'Business in Future: Shifts and New Realities', in M. Bakaya and A. Tiwari, New Economy: Strategic Implications for Business Orgainsations, New Delhi, New Concept Publication, 2006.         </div>
        </div>
</div>
<div class="field field-type-text field-field-fac-conferences">
      <div class="field-label">Conferences/Seminars/Presentations:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    1. Conducted a half day Case Discussion for a Case Development Workshop organized by the Fore School of Management in April, 2001 2. Organized a full day seminar on "Financial Services- The Road Ahead", at India International Center on the 19th January, 2001 3. Presented a Case Study on Credit Rating and was the Chair Person of a session organized by FMS in December, 1999        </div>
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<div class="field field-type-text field-field-fac-other-activities">
      <div class="field-label">Other Activities:&nbsp;</div>
    <div class="field-items">
            <div class="field-item odd">
                    He is a life member of the O R Society of India. He has traveled extensively to a number of countries for participation in the international seminars, conferences and task force committees.         </div>
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      <div class="field-label">Display Order:&nbsp;</div>
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                    100        </div>
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          <!--<div id="main_content"><div class="content_image"></div><h4>Press and RTI</h4>At the CBIS launch, Mr Lim highlighted the importance of Bioimaging. He said: ?Bioimaging has the potential to play a pivotal role in translational research especially when used to visualise molecular interactions, cancer function, metabolism and genetic expression in tissues as well as animal models of disease.? He added that the establishment of CBIS is a timely move by NUS to help Singapore grow in its bioimaging capability and to attract some of the best talent in this research area to Singapore.
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At the CBIS launch, Mr Lim highlighted the importance of Bioimaging. He said: ?Bioimaging has the potential to play a pivotal role in translational research especially when used to visualise molecular interactions, cancer function, metabolism and genetic expression in tissues as well as animal models of disease.? He added that the establishment of CBIS is a timely move by NUS to help Singapore grow in its bioimaging capability and to attract some of the best talent in this research area to Singapore.
<br />
<br />
At the CBIS launch, Mr Lim highlighted the importance of Bioimaging. He said: ?Bioimaging has the potential to play a pivotal role in translational research especially when used to visualise molecular interactions, cancer function, metabolism and genetic expression in tissues as well as animal models of disease.? He added that the establishment of CBIS is a timely move by NUS to help Singapore grow in its bioimaging capability and to attract some of the best talent in this research area to Singapore.
At the CBIS launch, Mr Lim highlighted the importance of Bioimaging. He said: ?Bioimaging has the potential to play a pivotal role in translational research especially when used to visualise molecular interactions, cancer function, metabolism and genetic expression in tissues as well as animal models of disease.? He added that the establishment of CBIS is a timely move by NUS to help Singapore grow in its bioimaging capability and to attract some of the best talent in this research area to Singapore.
At the CBIS launch, Mr Lim highlighted the importance of Bioimaging. He said: ?Bioimaging has the potential to play a pivotal role in translational research especially when used to visualise molecular interactions, cancer function, metabolism and genetic expression in tissues as well as animal models of disease.? He added that the establishment of CBIS is a timely move by NUS to help Singapore grow in its bioimaging capability and to attract some of the best talent in this research area to Singapore.
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